What Two Types of Remarketing Can Be Used on Google Display Ads Site:certificationanswers.com
Which Of The Post-obit Goals Can You Achieve For Your Marketing Campaign By Using Automated Bidding?
- Choose what time of twenty-four hours your ads will announced.
- Target specific devices exclusively.
- Accomplish the right user with the right message at the right time.
- Command the cost of each click.
YouTube And Google Video Solutions Are Specifically Tuned To Your Business' Marketing Objectives. They Can Increase Awareness By Keeping Your Make At The Top Of Customers' Minds. They Can Boost Consideration By Inviting Customers To Appoint With Your Make During Loftier-Intent Moments. What Other Marketing Objective Tin YouTube And Google Video Solutions Fulfill?
- They tin can spur meaningful deportment you tin can measure.
- They can entice users to provide their information.
- They can forecast reductions in pricing for keywords.
- They can reduce unwanted clicks from competitors.
Ingrid wants to acquire a lot of exposure for a new product line that she'south launching. She understands that she can attain a significant portion of people on the internet with the help of a Brandish campaign. In what way will a Brandish campaign achieve Ingrid'southward marketing goal?
- Her ads will serve on website content related to her business organisation or her customers' interests, based on her targeting decisions.
- A video summary of her product line will exist automatically generated by the arrangement and placed on YouTube.
- Her business will be highlighted on Google Maps, with the option for customers to see her product line in that location.
- Her ads will appear above and below search results when people search for related keywords.
Which two statements are true near the utilize of targeting options to optimize a Google Ads campaign? (Choose two.)
- Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
- Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
- Location targeting allows ads to be served in the specific geographic locations you lot choose.
- Employment targeting allows yous to serve ads merely to people who piece of work in a specific field.
What'south a key benefit of Responsive Display Ads?
- They use a motorcar-learning model that gives you options for building them.
- They have a library of creative avails to match your production.
- They automatically create ads that serve all ad slot sizes.
- They're complex to build, giving you total control of how they display.
- Someone searching for the term I want to buy a black shirt
- Someone searching for the term shirt
- Someone searching for the term black button shirt
- Someone searching for the term shirt dark-brown
- Headline
- Destination URL
- Description line
- All of these are automatically generated
- You're focused on driving telephone calls to your business
- You lot operate many retail stores and want potential customers to see the distance from their location to your stores
- You lot're interested in directing people to specific pages on your website
- Y'all want to describe the features of a specific production your business offers before customers click on the advertizing
- Message, callout, and structured snippets
- Sitelink, callout, and structured snippets
- Promotion, callout, and sitelink extensions
- Sitelink, location, and call extensions
- Customer Match allows you to reach people who have been to your website
- Customer Friction match relies on your own data instead of a remarketing tag
- Customer Friction match allows you lot to reach people who oasis't been to your website still
- Information technology wouldn't be a adept fit. You lot have to tag your website to employ Customer Match
- The cost-per-click on ad extensions is lower than on a search advert headline
- They guarantee higher engagement for advertisers
- They increase engagement and influence ad quality
- They increase ad quality and drive lower conversion costs
How Does Google Ads Generate Responsive Search Ads?
- Google Ads creates them based on existing advertizement copy, landing pages, and extensions
- Google Ads mixes and matches headlines and description lines that accept been provided
- Google Ads creates them based on existing high performing ad copy
- Google Ads mixes and matches headlines and URLs that take been provided
Which Of The Post-obit Factors Wouldn't Alter An Account's Optimization Score?
- Changes in auction dynamics
- Renaming campaigns
- Changes in tracked conversions
- Shifts in spend mix
What Is The Key Value Proposition Of Google Search Campaigns?
- Appear as a text advertising, a video advertising, or a banner advert on one of Google's partner sites
- Evidence your ads when a customer is searching for your production or service
- Influence organic results
- Attain people on Google.com that might be interested in your brand, regardless of what they're searching for
- I or two
- Three to five
- Just 1
- Two to three
Which Are The Three Required Parts Of A Text Advertizement?
- Description, path fields, and headline
- Description, path fields, and URL
- Headline, description, and URL
- Headline, description, and path fields
Suit The Items Below In Order Of Hierarchy, Beginning With The Top Level.
- Business relationship
- Entrada
- Advertising group
- Advertizing
Lola is in the process of selecting a campaign blazon to accommodate her business objectives. Why is it important that she consider business organisation objectives before choosing her campaign type?
- Google Ads volition automatically create ad messaging based on the campaign type she chooses.
- Dissimilar campaign types have different minimum and maximum budget requirements.
- The campaign type chosen volition determine where her ads announced and the format of those ads.
- Certain campaign types will only serve ads during particular times of the day and week.
- Decreasing the bid for the ad
- Including keywords in his ad text
- Improving the speed of his website
- Cloning the advertizing multiple times
Which Attributes Describe A Good Landing Page Experience?
- High amount of user traffic
- Like shooting fish in a barrel to navigate
- Relevant and original content
- Transparency well-nigh your business concern
Truthful Or False? Affinity Audiences Allows Advertisers To Attain People Who're Actively Researching And Intending To Buy The Products Or Services They Offer.
- True
- False
Which Of The Following Can Be Customized With Audience Signals To Make Search Campaigns More Efficient?
- Keywords
- Headline length
- Networks
- All of the above
Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the all-time skateboard he can observe. Organize the following steps in the logical guild to draw how Tim'southward interaction with Google Search Ads would occur from start to cease.
The right order of steps is:
- Tim searches for "all-time skateboards".
- Tim scans the search results.
- Tim launches a Google Search advertising.
- Tim browses different skateboards on the website he navigated to.
- Tim makes a purchase from the website he navigated to.
Barbara's boss has asked her to employ Google Ads to accomplish every bit many users searching equally possible for terms around the services their business offers. Which keyword match type would help Barbara accomplish the virtually search queries that potential clients are using?
- Exact
- Broad-match modifier
- Broad
- Phrase
Optimization Score Is Made Up Of Over 50 Recommendations To Optimize Search Campaigns.
- True
- Simulated
- has a relevant headline
- has a larger font size
- includes at least ii different colors
- includes a current promotion
- is listed afterward search results
Layla is learning about the benefits of using search ad extensions and has come to know that they tin help to increase user engagement. What are ii other benefits that search advertizement extensions tin can contribute to performance? (Choose two.)
- Better advertizement quality
- Dynamic video insertion
- More qualified leads
- Faster loading landing pages
- Attractive video assets
Gavin is creating a Google Display ads campaign to help grow sales for his online clothing shop. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin'southward marketing goals?
- Affinity Audiences
- Remarketing
- Similar Audiences
- In-Market audiences
Smart Brandish campaigns use full automation to optimize and automate well-nigh all aspects of your Display campaigns. All you take to do is provide a few inputs. What tin can a user input in a Smart Display campaign?
- A maximum conversion number
- The images they wish to use
- All channels they wish to target
- Keyword bids and modifiers
Google Brandish lets advertisers choose between two main ad formats: responsive display ads and uploaded image ads. Friction match the benefit of each ad type to the appropriate ad format option.
- Uploaded image ads
- Responsive display ads
- Uploaded ads
- Responsive display ads
- AMPHTML ads
- Paradigm ads
Mike is interested in using automation to more finer manage his Google Display campaigns. What's one automation model that Smart Brandish campaigns provide?
- Automated behest
- Automated rule creation
- Automated video production
- Automated YouTube video creation
Match each business objective with the Google Ads campaign type best suited to deliver the desired outcome. (Each entrada blazon can be used only once.)
- Increase engagement, app installs, and in-app deportment (like signing up for a newsletter).
- Annunciate a business'southward online and local inventory and heave website or store traffic.
- Increase exposure and reach audiences with specific interests across the web.
A small-scale business uses Google Brandish ads to assistance deliver relevant advertising to people browsing the web. Which statement is truthful nearly where Google Display ads connects with these valuable audiences?
- Google Display ads deliver advertising on user-selected websites that were built exclusively with Google's website builder.
- Google Brandish ads connect with audiences through apps, YouTube, and millions of other websites affiliated with Google.
- Google Brandish ads evangelize advertisement on YouTube videos from authorized creators that run across a minimum threshold of views.
- Google Brandish ads connect advertisers with custom-built audiences on participating network sites on all search engines.
Google Display ads lets advertisers upload their own ads to the system, assuasive advertisers greater control over the look and feel of their messaging. What are the two types of uploaded ads?
- AMPHTML ads and prototype ads
- Image ads and dynamic ads
- Video ads and telephone call-just ads
- Shopping ads and remarketing ads
Thelma is creating a Display campaign for her online toy shop. She wants to showcase her products to parents between the ages of 25 to 34. Which selection should Thelma select to best reach these users?
- Demographic targeting
- Affinity audiences
- Custom Affinity audiences
- In-Market place audiences
Doreen uses Google Search to attain customers as they search for products similar to hers. She'd like to create a Display Remarketing campaign to reconnect with users and increment sales. How might remarketing help her see this marketing objective?
- It reaches audiences who differ from those on an original remarketing list or other uploaded compatible list.
- Information technology allows her to show ads to people who previously visited her website as they browse websites and apply apps.
- It reaches specific audiences based on alleged information.
- Information technology reaches Boob tube-like audiences, based on a holistic picture show of their lifestyles, interests, and passions.
Why should an advertiser consider using responsive brandish ads?
- They'll automatically create ads from your images, videos, headlines, logos, and descriptions.
- They offer unlimited placement across the spider web for a lower overall cost than other advertizing formats.
- They offer advertisers far greater control over where their finished ads display on websites.
- They help advertisers and publishers deliver a faster feel to their audiences using AMP.
A visitor that produces sporting equipment for senior citizens would similar to utilize Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which selection can all-time help them reach these users?
- Affinity Audiences
- Demographic Audiences
- Dynamic Remarketing
- In-Market Audiences
Colin wants to get the word out about his newest product. He'due south planning to create a Google Brandish campaign with building awareness every bit his marketing objective. Why would Colin choose "Build sensation" as his marketing objective?
- He wants to get his newest product in front of as many people as possible.
- He wants to use Google's automation technology to grow direct sales of his products.
- He wants to engage users who intend to purchase his products and are actively researching them.
- He wants to create dynamic call-but ads to attain specific audiences.
How does Google Display ads abound marketing results for advertisers?
- It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.
- It harnesses a multitude of signals to place ads against the most relevant content.
- It calculates the number of times an advertisement is effectively run on exam websites, and so shows the advertizing on all relevant websites.
- It determines a user'southward primary marketing objective and enables the features that will best achieve information technology.
Jake'due south been trying to build brand awareness for his new wear line. Initial branding attempts were successful, but he now wants to calibration things to a larger caste. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are bachelor for Smart Brandish campaigns to meet?
- iii,000
- 3,000,000
- 300
- 300,000
Millie is managing a Google Ads campaign for a new customer who'south tracking all important actions post-click and values each of their conversion deportment equally. What type of automated bidding strategy would exist ideal for this client?
- Consideration-focused bidding
- Conversion-focused bidding
- Awareness-based bidding
- Revenue-focused bidding
Kevin has a large drove of images and videos available for employ just not a lot of time to design ad creatives for his Google Display ads campaign. Which Brandish advert format could Kevin use to save time?
- Responsive brandish ads
- Epitome ads
- Uploaded ads
- AMPHTML ads
Which of the following are the benefits of using Responsive Display Ads?
- Simplicity
- Achieve
- Automation
- Control
Match each machine-bidding strategy to the right campaign goal.
- Target Impression Share
- Target CPA
- Maximize clicks
- Target ROAS
Which of the post-obit is not a component of Google Display ads' value proposition?
- Intent
- Search
- Machine learning
- Performance
What are the 3 master automation components of Smart Display campaigns?
- Automated conversions
- Automated creatives
- Automatic bidding
- Automatic targeting
What are the three marketing objectives that can be met via targeting on Google Display ads?
- Build awareness
- Generate buzz
- Bulldoze action
- Influence consideration
Which targeting option is best for achieving brand awareness?
- Custom Intent
- Affinity
- In-Marketplace
- Remarketing
Source: https://www.geektonight.com/google-ads-display-certification-answers/
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